TLDR: Anteriad, a prominent global leader in AI and data-driven B2B marketing, has been named a notable provider in Forrester Research’s ‘The Marketing And Sales Data Providers For B2B Landscape, Q4 2025’ report. The report highlights Anteriad’s comprehensive data, insights, and enrichment services, emphasizing the transformative role of generative AI in shaping the marketing and sales data ecosystem and opening new avenues for data capture and insight generation.
Rye Brook, New York – October 8, 2025 – Anteriad, a global leader specializing in AI and data-driven, tech-enabled B2B marketing solutions, today announced its inclusion as a notable provider in Forrester Research’s latest publication, ‘The Marketing And Sales Data Providers For B2B Landscape, Q4 2025’ report. This significant recognition underscores Anteriad’s continued impact and innovation within the dynamic B2B marketing sector.
The Forrester report offers an in-depth overview of thirty-one key providers in the marketing and sales data space. Forrester specifically noted that these providers, including Anteriad, ‘offer comprehensive data, insights, and enrichment services targeted at enterprise customers (1,000 employees or more) to optimize marketing and sales effectiveness.’ The report further elaborates on the critical role B2B marketing and sales data providers play, enabling companies to ‘build and enhance the addressable market database, improve target market definition and ideal customer profiles, and acquire hard-to-find data elements that are critical to prospect and customer insights.’
A central theme of the report is the profound influence of generative AI on the industry. As B2B organizations increasingly invest in high-quality data solutions, the emergence of generative AI is creating unprecedented opportunities for advanced data capture, sophisticated insight generation, and achieving global scale. Anteriad is at the forefront of this evolution, offering AI-powered data solutions available in over 27 languages, designed to help enterprises operate globally while maintaining crucial regional precision.
In its participation for the report, Anteriad highlighted its top three extended use cases favored by clients: data unification, ideal customer profiling, and target market definition and sizing. These areas reflect the company’s commitment to providing actionable intelligence that drives client success.
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Rob Sanchez, CEO at Anteriad, commented on the recognition, stating, ‘Forrester’s report highlights how genAI is reshaping the marketing and sales data landscape, prompting enterprises to expand how they use data and evaluate new partners. It also underscores the importance of testing data quality and ensuring compliance to find providers that can deliver incremental value without introducing risk. For over 25 years, Anteriad has focused on data quality and excellence as we have evolved to deliver global scale. In the age of AI, our commitment to delivering value for our customers has only…’ Sanchez’s remarks emphasize Anteriad’s long-standing dedication to data quality and its strategic adaptation to the evolving, AI-driven market landscape.
