TLDR: Amaysim has launched a new multi-product campaign, “The Escape Story: Multi Product,” a sequel to its earlier successful AI-generated campaign. This new campaign, developed in-house by a two-person team in just 10 days using generative AI tools like Adobe Firefly and Runway, showcases Amaysim’s mobile, NBN, and device offerings. It highlights the company’s commitment to agile, innovative, and cost-effective brand storytelling through AI.
Amaysim, a telecommunications provider, has launched “The Escape Story: Multi Product,” a follow-up to its successful initial AI-generated campaign. This new multi-product campaign aims to expand the brand’s storytelling by featuring its mobile, NBN, and device offerings.
The campaign was entirely imagined, designed, and produced in-house by Amaysim’s two-person creative team, Studio Amayzing. Notably, the entire project was completed in just 10 days, a timeframe that would typically require several months for a national, multi-product campaign. This rapid turnaround was made possible through the pioneering use of generative AI tools, specifically Adobe Firefly for still images and Runway for motion design.
Peter MacGregor, Chief Marketing Officer at Amaysim, commented on the initiative: “After the extraordinary response to The Escape Story, we knew we had to keep pushing the boundaries of what was possible. In just 10 days, a team of two have delivered a national, multi-product campaign that would normally take months. This is the future of brand storytelling, fast, innovative and deeply effective.”
Jarod Green, Associate Director, Brand and Communications at Amaysim, further emphasized the campaign’s significance: “The Escape Story: Multi Product proves that creative ambition doesn’t need big budgets or long timelines. AI has enabled us to stay agile while delivering distinctive and memorable creative that drives results and moves us closer to our goals.”
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The company has refined the integration of AI across its marketing assets, reworking the design to ensure the technology is compelling and emotive, thereby strengthening the connection between storytelling and brand experience. The campaign is currently live across national broadcast and digital platforms.
