TLDR: A recent survey by CarEdge reveals that a significant number of car buyers are leveraging AI tools, including AI agents, to negotiate better deals and streamline the purchasing process, leading to average savings of $1,000 and reduced time spent on negotiations.
Artificial intelligence is rapidly transforming the automotive purchasing landscape, empowering consumers to secure more favorable deals and significantly cut down on negotiation time. A recent survey conducted by CarEdge, published on September 2, 2025, indicates that approximately one in four car buyers either currently use or plan to utilize AI products during their vehicle acquisition journey. This trend highlights a growing reliance on technology to navigate the often-opaque world of car dealerships.
CarEdge, a prominent player in this emerging field, has launched its own AI agents designed to act as a consumer’s representative, engaging directly with dealerships on their behalf. According to Zach Schrage, CEO of CarEdge, these AI agents have already been employed by around 2,000 individuals in the past month, demonstrating a tangible impact on the car buying experience. The data suggests that users of these AI agents are saving, on average, $1,000 compared to what they would have achieved through self-negotiation.
While a large portion of AI usage (88%) is currently focused on make and model research, a ‘small but mighty’ percentage of surveyed buyers are actively using these tools for negotiation assistance and exploring financing options. This indicates a shift from basic information gathering to more complex, transactional applications of AI. The broader adoption of AI tools is seen as a natural progression towards leveling the playing field for consumers, addressing the information asymmetry that has historically favored dealerships. By providing buyers with comprehensive data and negotiation support, AI is making the car buying process more transparent and equitable.
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Looking ahead, CarEdge projects that 40% of customers will use AI tools in the future, further solidifying the technology’s role in automotive retail. This evolution promises to alleviate the ‘monotonous negotiating work’ associated with buying a car, a task most consumers undertake only every 3 to 5 years, in contrast to the daily experience of sales professionals. The integration of AI agents is poised to make car purchasing a less daunting and more efficient process for the average buyer.
