TLDR: This week’s music news highlights a significant AI profit-sharing deal, a rise in AI-generated deepfakes, and MTV’s expansion of its Video Music Awards to include country music.
The music industry is currently undergoing a period of rapid transformation, marked by significant developments in artificial intelligence, the proliferation of deepfakes, and notable shifts in established award ceremonies. A landmark deal has been announced involving a new AI outfit, Eleven Music, which has forged profit-sharing agreements with two entities deeply rooted in Nashville: Kobalt, a prominent independent publisher, and Merlin, a licensing organization representing a multitude of independent labels. This agreement is particularly noteworthy as it allows rights holders the option to permit their work to be used for training the AI model, with a provision for compensation. This model is being observed closely as a potentially more equitable arrangement for creators in the evolving landscape of AI and music .
Simultaneously, the industry is grappling with a surge in AI-generated deepfakes. Recent instances include the appearance of AI-created, purportedly posthumous releases from revered country and folk singer-songwriters Blaze Foley and Guy Clark on streaming platforms. These tracks were subsequently removed only after their authenticity was challenged, underscoring the growing challenge of distinguishing genuine artistic output from AI-fabricated content . This trend highlights the ongoing battle against unauthorized use and potential misuse of artists’ legacies through advanced AI technologies.
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- Music AI Secures $40 Million Series A Investment to Advance Ethical AI in Music Creation
- Mediavine Urges U.S. Copyright Office for Stronger Creator Protections Against Generative AI
In a separate but equally significant development, MTV has unveiled substantial changes to its Video Music Awards (VMAs). The network has introduced new categories and nominees, signaling a deliberate expansion beyond its historical focus on pop music to now embrace country music. This strategic pivot is widely interpreted as a move by the broader entertainment industry to capitalize on the burgeoning popularity and market share of country music . This shift reflects a recognition of country music’s increasing influence and commercial viability within the global music landscape.
