TLDR: Cel AI, an AI agent deployment platform, has rebranded as Astrid Intelligence Plc and delisted from the London Stock Exchange to join the Aquis Stock Exchange Growth Market. This strategic move, effective September 1, 2025, aims to facilitate its focus on AI and decentralized technologies, including a significant £4.5 million investment in Ether (ETH) to support its digital asset treasury and autonomous AI agent development.
London-based artificial intelligence firm Cel AI has officially rebranded as Astrid Intelligence Plc and completed its strategic move from the London Stock Exchange (LSE) Main Market to the Aquis Stock Exchange (AQSE) Growth Market. The delisting from the LSE and admission to AQSE became effective on September 1, 2025, with trading of Astrid’s ordinary shares resuming on AQSE’s Access Segment on September 3, 2025.
This significant transition marks a new direction for the company, which was originally launched as Cellular Goods with backing from football legend David Beckham. After facing regulatory challenges with its CBD-infused products, the company pivoted to AI-powered beauty and wellness recommendations under the Cel AI brand, before its latest rebranding to Astrid Intelligence.
The primary motivation behind the move to AQSE is to remove the constraints of the previous listing framework, enabling Astrid Intelligence to fully pursue its strategic goals, particularly its digital asset treasury strategy and its focus on the burgeoning AI and blockchain markets. The company had previously indicated that its Bitcoin strategy was becoming ‘impracticable under the Listing Rules’ of the LSE.
Coinciding with its AQSE debut, Astrid Intelligence announced a substantial investment in the cryptocurrency market, acquiring 1,377.98 Ether (ETH) tokens for £4.5 million. This acquisition is a crucial step in developing its digital assets treasury and complements its overarching strategy of building and deploying autonomous AI agents.
Olivia Edwards, chairperson of Astrid Intelligence, commented on the strategic shift, stating, “The transition to Astrid AI reflects our growth ambitions and our focus on being at the forefront of this convergence between artificial intelligence and decentralised technologies. We are proud to join AQSE as we prepare for the next stage of growth.” She further elaborated on the company’s digital asset strategy, adding, “Our first Ether acquisition marks another important step in the development of our digital assets treasury, and one that we believe strongly complements our strategy of building and deploying autonomous AI agents. Ethereum’s unique position as both a leading smart contract platform and an enabler of decentralised ecosystems aligns directly with how we see agent activity evolving in the years ahead.”
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Astrid Intelligence Plc is positioned as an AI agent deployment platform with a strategic digital asset treasury focus, aiming to create lasting shareholder value through its innovative approach to AI and decentralized technologies.
