TLDR: Despite the increasing adoption of artificial intelligence, organizations in Thailand are maintaining a consistent demand for human talent, with a significant emphasis now placed on AI-related skills. A recent report highlights that AI competency is rapidly becoming a foundational requirement across various industries, influencing hiring decisions and driving a strategic transformation in the workforce.
Bangkok, Thailand – August 6, 2025 – The Thai labor market is undergoing a significant transformation in 2025, characterized by evolving employment models, enhanced employee benefits, and a pronounced shift towards prioritizing artificial intelligence (AI) skills in hiring. A new report, the Hiring, Compensation & Benefits (HCB) Report 2025 by Jobsdb by SEEK, reveals that while AI adoption is accelerating, it is simultaneously reshaping, rather than diminishing, the demand for human talent.
According to the report, AI technologies are increasingly integrated into recruitment processes, albeit still in their nascent stages. A substantial 65% of organizations now consider AI competency a crucial factor during job interviews, underscoring its growing importance. Furthermore, 26% of surveyed organizations believe that AI skills are critical for success in the modern workplace. To assess these vital capabilities, employers are utilizing various methods, with direct interviews being the most common at 51%, followed by portfolio reviews at 42%, and specialized tests at 33%. Beyond assessment, 34% of organizations have already begun leveraging AI tools to streamline tasks such as drafting job postings and screening applications.
This trend signifies that AI is no longer confined to specialized tech roles but is rapidly emerging as a foundational skill required across a broad spectrum of industries. Ms. Duangporn Promon, managing director of Jobsdb by SEEK Thailand, emphasized this strategic shift, stating, “2025 marks a year of strategic transformation and organisational restructuring. In response to the fast-evolving labour landscape, companies in Thailand are accelerating efforts to meet the expectations of the modern workforce through more flexible employment models, holistic employee benefits and the integration of AI as a new standard in hiring criteria.”
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The report identifies three key transitions in the Thai labor market: a growing preference for flexible employment models, adjustments in employee benefits aimed at improving quality of life, and the paramount rise of AI skills as essential capabilities for the contemporary workforce. These findings suggest that while AI is undoubtedly reshaping the nature of work, it is also creating new demands for human talent equipped with the necessary digital and AI proficiencies, ensuring a continued need for a skilled workforce.
