TLDR: A new report by Tolley®, a LexisNexis® Legal & Professional brand, reveals that 64% of tax practitioners are now utilizing generative AI in their work. This rapid adoption is pushing tax practices towards value-led and subscription-based pricing models, despite challenges posed by unclear policies and slow-moving organizational cultures.
LONDON – October 13, 2025 – The landscape of tax professional services is undergoing a significant transformation, driven by the accelerating adoption of artificial intelligence (AI) technologies. A recent report, ‘The AI pricing shift in tax,’ released by Tolley®, a division of LexisNexis® Legal & Professional, highlights that nearly two-thirds (64%) of tax practitioners are currently integrating generative AI into their daily operations. This marks a substantial shift in how tax-related tasks are performed, from data analysis to report drafting.
The report indicates that while the embrace of AI tools is rapid, the full potential of these technologies is being hampered by a lack of clear policies and entrenched organizational cultures that are slow to adapt. These factors pose a risk of stalling further progress in AI integration within the tax sector.
Simultaneously, client expectations are evolving, exerting pressure on tax practices to move away from traditional hourly billing. There is a growing demand for value-led and subscription-based pricing models, which align more closely with the efficiency gains promised by AI. This dual pressure of technological advancement and shifting client preferences is compelling firms to rethink their operational and financial strategies.
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The findings suggest that the disruption caused by AI extends beyond operational efficiency, directly impacting the fundamental pricing structures of tax services. As AI automates more routine tasks, the value proposition of tax professionals is shifting towards higher-level strategic advice and complex problem-solving, necessitating new ways to charge for these services. The report underscores the urgent need for tax firms to develop robust AI governance frameworks and foster agile cultures to fully capitalize on the opportunities presented by this technological revolution.
