TLDR: Madica, an Africa-focused investment program, has announced investments of up to $200,000 each in Tunisian AI startup Anavid and Moroccan AI startup Hypeo AI. This funding is coupled with an 18-month support program, aiming to address funding gaps and foster innovation among emerging African AI startups, particularly those from underserved regions.
Madica, a prominent structured investment program dedicated to pre-seed African startups and affiliated with global early-stage investor Flourish Ventures, has significantly expanded its portfolio with strategic investments in two innovative Artificial Intelligence (AI) companies: Anavid from Tunisia and Hypeo AI from Morocco. These investments, announced around late October 2025, underscore Madica’s commitment to nurturing the continent’s burgeoning tech ecosystem and empowering underrepresented founders.
Each selected startup will receive up to $200,000 in funding, complemented by an intensive 18-month structured support program. This comprehensive program is designed to provide a tailored curriculum, hands-on mentorship, executive coaching, and crucial access to Madica’s global investor network. Additionally, the startups will benefit from two fully-funded immersion trips to key technology hubs, both within Africa and internationally, exposing them to global best practices and refining their business models and governance frameworks.
Spotlight on the AI Innovators:
Anavid (Tunisia): Co-founded by Ahmed Chaari and David Nilsson, Anavid offers an AI-powered solution that integrates seamlessly with existing retail security cameras. Its primary function is to reduce shoplifting losses and enhance the overall customer experience by utilizing computer vision technology to detect unusual behavior in real-time. This innovation provides retailers with smarter insights into operations and loss prevention, addressing a costly challenge in the retail sector.
Hypeo AI (Morocco): Founded by Meriam Bessa and Salah Eddine Mimouni, Hypeo AI is an AI-driven Software-as-a-Service (SaaS) platform that automates every step of influencer marketing. From brand matching and content validation to payment processing, Hypeo AI streamlines campaigns for both brands and content creators. With the influencer marketing industry rapidly expanding across Africa, this platform is strategically positioned to capture a growing market by offering businesses more efficient ways to connect with consumers.
These investments highlight Africa’s growing influence in global AI innovation and reflect a broader trend toward automation and data-led efficiency across various African industries.
Madica’s Broader Vision:
Launched in 2022, Madica operates as a sector-agnostic program with a clear mission to address structural gaps within Africa’s startup ecosystem. This includes tackling limited access to capital and investors, as well as the scarcity of structured mentorship and founder support. The program intentionally backs founders from underserved regions and overlooked sectors, aiming to decentralize the concentration of venture funding often observed in only a few markets and verticals.
Emmanuel Adegboye, Head of Madica, emphasized the program’s dedication to supporting visionary entrepreneurs. While no direct quote is available, the sentiment conveyed across multiple sources suggests a strong belief in the potential of these startups to drive significant impact.
The announcement of these new investments also coincides with Madica’s fresh partnership with the African Business Angel Network (ABAN). This collaboration is set to open doors to co-investment opportunities and provide enhanced access to an even broader regional investor network, further strengthening the early-stage funding landscape.
Earlier in the year, Madica had already demonstrated its commitment by investing in other category-defining startups, including Medikea, Daleela, Pixii Motors, and ToumAI, while consistently reinforcing its focus on gender diversity and geographical inclusion within Africa’s tech landscape. Through its core pillars—growth, governance, founder well-being, and fundraising—Madica continues to provide comprehensive support, enabling founders to scale responsibly and sustainably.
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This strategic move by Madica not only injects crucial capital into promising AI ventures but also reinforces the infrastructure necessary for a more robust, diverse, and innovative African startup ecosystem.
