TLDR: Oscar-winning composer A.R. Rahman has partnered with OpenAI CEO Sam Altman to launch “Secret Mountain,” an AI-driven music metaverse. This project aims to blend artificial intelligence, music, and storytelling to empower Indian creators and foster cross-cultural musical experiences. The platform, which will be subscription-based at an affordable rate of Rs 49 per month, seeks to democratize access to music and storytelling in the metaverse.
Oscar-winning composer A.R. Rahman and OpenAI CEO Sam Altman have announced their collaboration on “Secret Mountain,” an ambitious AI-powered music metaverse project. This initiative, revealed on July 25, 2025, aims to create an immersive experience that merges artificial intelligence, music, and storytelling, with a particular focus on empowering Indian creators and addressing generational challenges through technology. Rahman shared the news following a meeting with Altman at OpenAI’s office, describing it as a “beautiful union of art and technology.”
“Secret Mountain” is envisioned as a “virtual global band” and a metaverse-based musical platform. Rahman first teased the concept in a February 2024 video, which introduced a fictional character named Luna who journeys into a virtual world, encountering diverse musical personas from various cultures. The project emphasizes using storytelling, music, and digital technology to explore cultural connections in an immersive setting, while keeping human emotion and creativity at its core. It is expected to bring together musicians and mentors from multiple countries, including India, China, Ireland, and regions of Africa, fostering a collaborative and technology-driven environment for global music exchange.
One of the notable aspects of “Secret Mountain” is its strategic pricing model. Rahman revealed that the platform will be available for just Rs 49 a month, a move designed to make it “accessible and affordable for all,” especially for users in India. This pricing strategy aims to attract younger audiences and ensure a democratized reach for music and storytelling within the metaverse. While the exact launch date remains unconfirmed, the project is positioned as a subscription-based offering.
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Rahman emphasized that while AI can serve as a starting point for creativity, the human element in music remains irreplaceable. His vision for “Secret Mountain” is to inspire a new generation of Indian creators to leverage technology for social and artistic innovation, blending his history of experimentation with new frontiers where immersive music, AI tools, and cultural storytelling converge.
