TLDR: SmartPress, a service by SmartFinds Marketing, is transforming traditional B2B press release marketing to help brands build credibility, improve search visibility, and gain authority in the digital and AI-driven landscape. The approach emphasizes data-driven strategies, premium distribution, and alignment with AI discovery systems.
In an increasingly saturated digital landscape, B2B companies face the challenge of cutting through the noise to establish credibility and earn trust. SmartPress, a modern framework developed by SmartFinds Marketing, is redefining B2B press release marketing to address this challenge, particularly in the burgeoning AI era. This innovative approach was recently highlighted on MITechTV, where hosts Mike Brennan and Matt Roush interviewed Melih Oztalay, CEO of SmartFinds Marketing.
Oztalay explained how press releases, traditionally a corporate formality, are experiencing a revival as strategic marketing assets. They now serve as a powerful tool for building trust, enhancing visibility, and establishing authority in a marketplace overflowing with content. The core idea is to bridge brand storytelling with measurable results, strengthening digital footprints, improving search equity, and feeding today’s AI-driven discovery systems.
SmartPress transforms the traditional press release into a dynamic business growth tool that simultaneously reaches journalists, search engines, and AI systems. This ensures each announcement generates tangible market momentum. Key features of the SmartPress framework include:
Story Depth: Releases typically feature around 650+ words to comprehensively convey the ‘what, why, and impact’ of the news.
Strategic Links: Inclusion of links to websites, LinkedIn profiles, and clear calls-to-action to drive engagement.
Rich Media: Integration of PDFs (such as sell sheets or one-pagers), images, and video embeds where supported, to enrich the content.
Premium Distribution: Syndication across high-authority outlets that B2B audiences already trust, ensuring wider reach and credibility.
The service offers two straightforward options: a $750 package where the client drafts the release and SmartFinds reviews and distributes it, and a full-service $1,500 option that includes discovery interviews, writing, editing, distribution, and post-distribution reporting.
A significant aspect of SmartPress’s effectiveness lies in its alignment with the AI era. In this new landscape, authority is demonstrated rather than merely declared. Consistent, credible, and well-distributed announcements signal to both customers and algorithms why a brand deserves attention. Press releases, when executed correctly, provide legitimate, professional voices on trusted media platforms, acting as anchors of authority that are verified, discoverable, and indexed by search engines and AI systems alike.
Furthermore, SmartPress leverages AI and Generative Engine Optimization (GEO) to expand release visibility. Generative engines and AI assistants increasingly surface brands based on credible citations and source quality. By ensuring announcements reside on trusted domains and link back to owned pages, SmartPress helps plant structured evidence that AI systems can ‘see,’ thereby supporting AI-era discoverability. This process is crucial as AI systems assess trust, and syndication on premium networks helps filter out noise and fraud, boosting a brand’s credibility.
Also Read:
- New Research Highlights Generative AI’s Profound Influence on Brand Visibility and PR Strategies
- Marketing Agencies Undergo Radical Transformation, Embracing AI to Redefine Industry in 2025
Unlike fleeting ads or social posts, a well-structured press release through SmartPress continues to build brand reputation, improve SEO, and drive consistent referral traffic long after its initial publication, making it a highly efficient tool in the B2B marketer’s toolkit for sustained digital growth.
