TLDR: Stockholm-based Epiminds, a startup co-founded by Google and Spotify alumni Elias Malm and Mo Elkhidir, has successfully raised $6.6 million in seed funding. The company is developing multi-agent AI systems, with its flagship product ‘Lucy’ acting as an AI marketing manager, designed to streamline and enhance end-to-end marketing operations for agencies.
Stockholm, Sweden – October 14, 2025 – Epiminds, a pioneering startup focused on multi-agent AI systems for comprehensive marketing solutions, has announced the successful closure of a $6.6 million seed funding round. The investment was led by Lightspeed Venture Partners, with additional participation from EWOR, Entourage, and several high-profile angel investors, including the former CMO of Booking.com. This significant capital injection underscores strong investor confidence in AI-driven marketing innovation.
Founded in 2025 by Elias Malm, a Google alum, and Mo Elkhidir, a Spotify alum, Epiminds aims to address critical inefficiencies plaguing modern marketing agencies. According to the company, traditional marketing approaches often lead to marketers being ‘buried in dashboards, spending more time on reports and clicks than on strategy and creativity.’ Agencies are currently facing immense pressure from clients demanding increased transparency, faster reporting, and measurable return on investment (ROI) on tighter budgets. Internally, fragmented data and uncertainty surrounding AI adoption further complicate decision-making and hinder scalable capacity.
Epiminds’ core offering is its advanced multi-agent AI system, designed to empower agencies to train and evolve their marketing operations. The company’s flagship product, ‘Lucy,’ functions as an AI marketing manager. Lucy coordinates a dynamic team of over 20 specialized AI agents, collectively managing various aspects of marketing, including reporting, optimization, budget pacing, bidding, and creative development. This innovative approach allows agencies to onboard clients in under 30 seconds, providing an instant AI-powered marketing team capable of executing campaigns from inception to completion. Lucy not only surfaces critical insights but also executes them, learns agency-specific playbooks, and proactively monitors accounts to identify and flag potential risks.
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The founders emphasize that traditional solutions, such as hiring more specialists or layering on additional dashboards, merely increase costs and complexity without resolving underlying inefficiencies. Epiminds positions itself as a solution that directly tackles these problems, preparing agencies for the future of marketing by automating tedious tasks and enabling a greater focus on strategic and creative endeavors. The company has already secured major agencies managing over 240 brands on its platform within just twelve weeks of ideation, highlighting the rapid adoption and perceived value of its technology.
