TLDR: Appier, an AI-native SaaS company, has partnered with VitaDairy, Vietnam’s leading immunity-focused dairy brand, to accelerate VitaDairy’s digital growth and improve customer engagement through advanced AI solutions. This collaboration aims to leverage AI innovation to capitalize on the rapidly expanding Vietnamese dairy market.
HO CHI MINH CITY, Vietnam – October 9, 2025 – Appier (TSE: 4180), a prominent AI-native SaaS company specializing in advanced AdTech and MarTech solutions, today officially announced a strategic partnership with VitaDairy, Vietnam’s leading immunity-focused dairy brand. The collaboration, initiated with a project kick-off ceremony, signifies a joint commitment to harness Appier’s cutting-edge AI innovations to drive VitaDairy’s digital growth and elevate customer engagement across its diverse channels.
The Vietnamese dairy market is experiencing robust expansion, with an estimated valuation of USD 5.71 billion in 2024. Projections indicate a significant growth trajectory, expecting the market to reach USD 13.37 billion by 2033, demonstrating a compound annual growth rate (CAGR) of 9.5% from 2025 to 2033. This growth is primarily fueled by increasing health awareness among consumers, rising disposable incomes, and a sustained demand for nutritious dairy products.
Through this partnership, Appier’s Agentic AI solutions will empower VitaDairy to effectively ‘close the data loop,’ thereby accelerating growth within Vietnam’s premium dairy sector. The initiative extends beyond mere technology adoption; it represents a shared vision to fundamentally redefine the role of AI in shaping future customer experiences within the Vietnamese dairy industry. By integrating VitaDairy’s pioneering nutritional expertise with Appier’s AI-native innovations, both companies are strategically positioned to achieve substantial business growth and deliver enhanced value to consumers, establishing a new benchmark for intelligent, health-driven engagement in the region.
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Yew-Hwee Ng, Senior Vice President, Enterprise Solutions, Appier, expressed enthusiasm for the partnership, stating, “We are honored by VitaDairy’s trust in Appier as a partner in their AI transformation journey. This collaboration not only reflects VitaDairy’s forward-looking vision to lead Vietnam’s premium dairy industry, but also highlights the shared commitment of both companies to harness AI innovation for meaningful impact. Together, we aim to set new benchmarks for how data-driven intelligence can elevate customer engagement, unlock growth, and shape the future of health-driven nutrition in Vietnam.”
