TLDR: Price.com has launched an innovative LLM-powered conversational AI shopping experience, offering integrated savings across a vast catalog of 1 billion products from 100,000 merchants. This debut comes ahead of the holiday season, bolstered by a fresh $12 million funding round, bringing its total capital raised to $23 million.
LOS ANGELES – September 30, 2025 – Price.com, a leading AI-powered savings platform, today announced the beta launch of ‘Price.com AI,’ its new conversational shopping discovery and savings platform. This groundbreaking initiative leverages large language models (LLMs) to transform the consumer shopping journey from traditional search-based discovery to an interactive, intent-driven experience, promising built-in savings across an extensive network of 1 billion products and 100,000 merchants. The launch is strategically timed to capitalize on the upcoming holiday shopping season.
Accompanying this significant product debut, Price.com has successfully closed a new funding round, securing $12 million. This investment was spearheaded by Waterbridge Capital, with notable participation from TRAC VC, Larry O’Connor (Founder and CEO of Other World Computing), Ricky Caplin (Caplin Ventures chairman), Heisman Trophy winner and philanthropist Tim Tebow, and infrastructure leader Luis Neto. This latest capital injection elevates Price.com’s total funding to $23 million, building upon prior investments from influential figures and firms in technology and venture capital, including Founders Fund, Social Capital, Dick Costolo, and Mark Pincus.
Larry O’Connor, Founder and CEO of Other World Computing (OWC), commented on the investment, stating, “Price.com combines seasoned leadership with patented technology at the perfect inflection point for retail. This investment positions the company to capitalize on the transformation AI is driving in shopping. We have strong conviction in Price.com’s ability to reshape how consumers shop and how retailers connect with them, and the early traction already saving consumers millions shows this team is building one of the most important consumer platforms of the AI era.”
The funding will be instrumental in accelerating Price.com’s commercialization efforts, scaling its AI-driven product innovation, and facilitating global expansion to meet the growing demand for intelligent savings tools. The company emphasizes that its conversational AI is purpose-built for both discovery and savings, aiming to empower cost-conscious consumers to shop smarter while simultaneously helping retailers enhance customer loyalty.
Also Read:
- Actual AI Secures $3.2 Million to Revolutionize Engineering Management with AI Agents
- Climaty AI Secures $2 Million in Funding to Advance Sustainable Agentic Marketing Technology
This move by Price.com highlights the ongoing shift in the retail landscape, where AI and LLMs are increasingly pivotal in creating more personalized and efficient shopping experiences. The platform’s ability to offer comprehensive savings across such a vast product and merchant base positions it as a significant player in the evolving e-commerce sector.
