TLDR: HSAD, a leading advertising agency, has launched the advertising industry’s first brand-customized AI agent designed to significantly boost corporate marketing competitiveness. This innovative agent, comprising IntenTricks, Market Intelligence 26, and AIEO Studio, analyzes consumer-AI dialogue to identify hidden intentions, inform brand strategies, and generate optimized content for various media platforms.
Seoul, South Korea – September 23, 2025 – HSAD, a prominent advertising agency, today announced a groundbreaking development in the advertising sector with the launch of its ‘brand-customized artificial intelligence (AI) agent.’ This pioneering solution is specifically designed to enhance the marketing competitiveness of corporations in the evolving ‘AX era,’ where customer experience journeys are increasingly influenced by AI interactions. HSAD claims this is the first instance in the industry where an enterprise AI agent is developed and provided for direct use by external corporations, moving beyond internal marketing efficiency tools.
The newly introduced AI agent operates through a sophisticated three-part process:
1. IntenTricks: This solution leverages an AI chatbot developed by HSAD to engage in natural conversations with consumers. Its primary function is to uncover hidden intentions and resistance factors, such as reasons for not choosing a particular brand, by analyzing the context of consumer questions posed to AI. HSAD has filed patents to secure the uniqueness of this technology.
2. Market Intelligence 26: The data meticulously collected through IntenTricks is then integrated with extensive big data. This big data is gathered from diverse sources including social media, advertisements, product reviews, and online communities. By combining these datasets, Market Intelligence 26 proposes strategic directions for brands.
3. AIEO Studio: Based on the refined brand strategy, AIEO Studio is responsible for generating content that is precisely optimized for each specific media platform, ensuring maximum impact and relevance.
This comprehensive agent aims to support the entire marketing process, from initial brand strategy development to the final content production, with a focus on ‘AI search optimization.’ In an environment where AI is becoming ubiquitous, understanding the nuanced, real intentions behind consumer queries to AI is paramount for brands to be ‘chosen’ by consumers. Unlike generic marketing AI agents, HSAD’s brand-customized agent offers differentiated solutions that account for brand-specific competitive landscapes and consumer characteristics, drawing on HSAD’s specialized expertise in marketing creative.
Park Ae-ri, CEO of HSAD, emphasized the significance of this innovation, stating, “In an era when everyone uses AI, a general-purpose AI agent cannot win consumers’ hearts or prevail in brand competition. Through HSAD’s brand-customized agent, corporations can quickly design strategies based on consumer intent and immediately secure content that can be chosen by AI, gaining a competitive edge in the AI marketing environment.”
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HSAD has a history of rapidly adopting generative AI solutions, as evidenced by its ongoing integration efforts in 2023, which included the development of a generative AI marketing solution. This latest launch further solidifies its position as a leader in leveraging advanced technology to create new customer value beyond traditional advertising agency capabilities.
