TLDR: vivo has been recognized with dual honors at the 2025 Kantar BrandZ China Gala, securing the 34th position on the BrandZ Top 100 list for the second consecutive year with a brand value of USD 5.989 billion. The company also received the ‘2025 Kantar BrandZ Inspirational Star of Innovation’ Award, acknowledging its continuous advancements in areas including 5G, artificial intelligence, and mobile imaging. This recognition highlights vivo’s user-centric R&D strategy and its ‘BlueTech’ innovations like BlueChip, BlueOcean, BlueLM, BlueOS, and BlueImage, which have translated into successful products such as the X200 Ultra smartphone.
SHANGHAI, September 22, 2025 – Global technology leader vivo has once again demonstrated its strong brand influence and commitment to innovation, earning significant accolades at the prestigious 2025 Kantar BrandZ China Gala. The event, themed ‘Neo Intelligence Brand Power’ and held in Shanghai, saw vivo climb to the 34th spot on the BrandZ Top 100 list for the second year in a row. The company’s brand value reached an impressive USD 5.989 billion, reflecting steady growth and a robust market presence.
Beyond its strong ranking, vivo was also honored with the ‘2025 Kantar BrandZ Inspirational Star of Innovation’ Award. This special recognition underscores vivo’s relentless pursuit of technological breakthroughs and its industry-leading capabilities in innovation. The company’s continuous efforts in critical technological domains such as 5G communications, artificial intelligence, and advanced mobile imaging were specifically highlighted as key drivers for this award.
This year marks a significant milestone for vivo, celebrating its 30th anniversary. Over three decades, vivo has consistently upheld a ‘user-oriented philosophy,’ prioritizing human needs and experiences in its product development. This approach is supported by a ‘dual-driven R&D strategy’ that combines ‘in-house development’ with ‘collaborative research.’ This long-term commitment has enabled vivo to successfully navigate various industry cycles and consistently deliver products and services that surpass user expectations.
In its strategic technology roadmap, vivo has introduced its proprietary ‘BlueTech’ brand, which is structured around four long-term strategic tracks: design, imaging, system, and performance. This comprehensive framework encompasses a suite of core innovations, including ‘BlueChip,’ ‘BlueOcean,’ ‘BlueLM,’ ‘BlueOS,’ and ‘BlueImage.’ These technologies are not only instrumental in establishing vivo’s distinct competitive advantage but also form a solid foundation for its ongoing user-centric innovation.
The impact of these technological strengths is evident in vivo’s product performance. For instance, the company’s imaging flagship model, the X200 Ultra, has garnered widespread acclaim from users, earning the moniker ‘concert essential.’ Its exceptional telephoto and low-light photography capabilities make it a standout device, particularly for capturing live events. The success of the X200 Ultra serves as a testament to the effective implementation of ‘BlueTech’ and vivo’s long-track R&D, setting a new benchmark for exceeding the highest user expectations.
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Looking ahead, vivo is poised to continue its trajectory of innovation, building on its established technological foundation and user-focused approach to deliver cutting-edge solutions in the evolving global technology landscape.
