TLDR: Carlsberg Group has launched its first IT Global Capability Centre (GCC) in Gurugram, India, aiming to harness the country’s tech talent. This strategic move is a cornerstone of Carlsberg’s global digital transformation, focusing on integrating AI and automation into its worldwide operations to enhance IT services, infrastructure, and application support.
Carlsberg Group, a leading global brewer, has announced the establishment of its inaugural IT Global Capability Centre (GCC) in Gurugram, India. This significant initiative, unveiled around early September 2025, marks a pivotal step in the company’s ambitious global digital transformation journey, leveraging India’s robust technology talent ecosystem. The Gurugram-based centre, supported by a complementary team in Hyderabad, is designed to serve as a critical hub for technology, innovation, and future growth across Carlsberg’s extensive global footprint.
The new GCC will be instrumental in delivering managed IT services, infrastructure operations, and application support for Carlsberg’s worldwide operations. A core focus of the centre will be on driving automation-led operations, fostering enterprise standardization, and consolidating ERP systems. This strategic emphasis is intended to strengthen Carlsberg’s IT backbone, accelerate digital transformation, and embed new capabilities into its global processes.
Carlsberg has partnered with GSPANN, a global IT services and consultancy provider, to establish and manage the GCC. The collaboration operates under a build-operate model, where Carlsberg maintains strategic ownership of the GCC’s roadmap, while GSPANN oversees day-to-day operations, talent acquisition, and service delivery. The centre is projected to employ over 300 professionals in its initial phase, with plans for further expansion.
Esther Wu, CIO of Carlsberg Group, highlighted the strategic importance of this venture, stating, “With India’s exceptional technology talent and GSPANN’s support, this centre will help us strengthen our IT backbone, accelerate digital transformation, and embed new capabilities into our global operations.” She further added, “This GCC reflects our commitment to building resilience and sustainability, ensuring we are better prepared to serve our customers, partners, and employees across over 150 global markets where our products are enjoyed.” Anurag Pandey, CTO of Carlsberg Group, emphasized that the GCC would “unify our IT landscape and scale it globally,” enabling “faster go-to-market, smarter use of data, and secure, enterprise-grade operations across our footprint.” AP Grover, Co-Founder and President of GSPANN, described the centre as a “transformation engine,” combining scale, speed, and sustainability.
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This move underscores Carlsberg’s commitment to building speed, agility, innovation, and leadership into its operations, aligning with its long-term growth strategy, ‘Accelerate SAIL’. The GCC is poised to be a cornerstone in enhancing Carlsberg’s digital capabilities and operational efficiency on a global scale.
