TLDR: SquadStack.ai has officially partnered with STAGE, a regional OTT platform, to implement AI-powered humanoid voice agents for customer support. This collaboration has already yielded significant results, including a 55% call deflection rate, 86% positive CSAT, and a 70% reduction in operational costs for STAGE, demonstrating a new benchmark in AI-driven customer experience.
In a significant move poised to redefine customer support standards, SquadStack.ai has announced its strategic partnership with STAGE, a prominent regional OTT platform. This collaboration focuses on deploying SquadStack.ai’s advanced AI-powered humanoid voice agents to enhance customer service operations, particularly for STAGE’s diverse user base across Bhojpuri, Haryanvi, and Rajasthani content markets. The initiative aims to address the challenges of rapidly scaling customer inquiries, a common hurdle for fast-growing digital platforms.
STAGE, which experienced a surge in customer support calls, with approximately 90% related to payment deductions and refunds, sought a sustainable solution beyond merely increasing human agent headcount. The platform turned to SquadStack.ai for a CX-first approach, prioritizing faster resolutions, consistent service, and personalized interactions at scale, all while managing costs effectively.
Early results from this partnership are highly encouraging. Within just six weeks of implementation, STAGE reported a remarkable 55% call deflection rate, indicating that over half of customer inquiries are now resolved autonomously by AI agents. Customer satisfaction (CSAT) scores soared to an impressive 86% positive rating, reflecting the quality of AI-driven interactions. Furthermore, the average resolution time for customer issues was drastically reduced to just 46 seconds, contributing to a substantial 70% reduction in operational costs.
Harsh Tripathi, Co-founder of STAGE, highlighted the impact of this partnership, stating, ‘Our bandwidth was limited, and it showed in delayed responses, missed calls, and poor reviews. We needed a better way.’ He further emphasized the personalization achieved, noting, ‘Personalization with AI was easy because the bot already knew the user’s journey with STAGE. Every conversation felt relevant.’
SquadStack.ai’s humanoid AI agents were specifically trained to understand local dialects like Haryanvi and Rajasthani, instantly detect caller context from past interactions, and handle sensitive requests such as refunds with empathy. The AI also proactively nudges users to explore new content before processing refunds, showcasing its ability to drive engagement while resolving issues.
This partnership underscores SquadStack.ai’s broader mission to revolutionize sales and customer experience functions through its Agentic AI Stack. The company, which recently rebranded to squadstack.ai, emphasizes an AI-first approach to deliver measurable business outcomes. Their Humanoid AI Agent Stack, trained on over 600 million minutes of sales conversations, is designed for high-velocity sales workflows and end-to-end customer journey management, from lead qualification to CRM updates.
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SquadStack.ai’s technology is capable of managing over 100,000 calls daily and providing real-time support in more than 10 Indian languages, breaking down language barriers for seamless communication. This strategic alliance with STAGE exemplifies how AI can transform customer support, offering a blend of efficiency, personalization, and cost-effectiveness that sets a new industry benchmark.
