TLDR: Frontier Media AI, an independent agency specializing in AI-driven marketing, has announced the appointment of Olivier Vojetta as its new Head of Strategy and Growth. Vojetta, a former Macquarie Bank strategist and author, will lead AI strategy and business development, bringing an “investment banking mindset” to the agency’s innovative marketing model. His role will focus on delivering tangible business outcomes for C-suite executives by leveraging smarter AI inputs and Frontier OS, the agency’s proprietary AI operating system.
Frontier Media AI, a leading independent agency at the forefront of AI-driven marketing, has officially announced the appointment of Olivier Vojetta as its new Head of Strategy and Growth. The strategic hire, effective August 28, 2025, underscores Frontier Media AI’s commitment to integrating advanced artificial intelligence with a strong focus on business outcomes and high-level strategic engagement.
Vojetta brings a wealth of experience from the financial sector, having previously served as a strategist at Macquarie Bank and as a fund derivatives trader in London. He joins Frontier Media AI from experience agency Yakkazoo and is also a recognized author of seven books. At Frontier, Vojetta will be instrumental in leading AI strategy and business development, applying an “investment banking mindset” to the agency’s marketing approach.
Commenting on his new role, Vojetta stated, “Marketing is starting to look a lot like financial trading. In both, it’s not the tools that win, it’s the strategy behind them. Everyone’s chasing AI outputs, but the real value lies in smarter inputs.” This philosophy aligns perfectly with Frontier Media AI’s mission to deliver more impactful, data-driven results for its clients.
Matt Hunt, CEO of Frontier Media AI, expressed his enthusiasm for Vojetta’s appointment: “Olivier gets what the C-suite really cares about – results. He’s not here to hype AI. He’s here to use it better, smarter and more strategically. He embodies our vision of fusing advanced tech, proprietary data and 25 years of marketing expertise.”
Vojetta’s appointment is a key part of Frontier’s broader initiative to deepen its engagement with C-suite executives, including CEOs, CFOs, and CMOs, positioning the agency as a crucial strategic partner in navigating the complexities and opportunities presented by artificial intelligence. He also leads “Argonauts,” VMG’s flagship thought leadership series, which fosters discussions among senior leaders on the intersection of AI, creativity, and competitive advantage.
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Frontier Media AI’s operating model is heavily influenced by Vojetta’s background in financial markets, featuring outcome-based pricing linked directly to performance rather than traditional time-based billing. This model leverages data, trigger-based insights, and scalable execution principles adapted from trading environments. The agency launched earlier this month with its proprietary AI operating system, Frontier OS™, designed to automate over 100 marketing tasks across strategy, media, and creative disciplines. Frontier Media AI operates with offices in Sydney, Melbourne, Brisbane, and Singapore, serving as the integrated strategy, creative, and media powerhouse of VMG.
