TLDR: Collective Artists Network has launched Radhika Subramaniam, India’s pioneering AI-powered bilingual travel influencer. Fluent in English and Tamil, Radhika embodies a Gen Z solo traveler who left a corporate job to explore India’s diverse cultural landscape, offering authentic and relatable content. Launched on May 17, 2025, she aims to connect with audiences by sharing culturally rich stories and experiences from across the country.
Mumbai, India – Collective Artists Network, a prominent entertainment and sports talent management company, has introduced Radhika Subramaniam, marking a significant milestone as India’s first AI-powered bilingual travel influencer. Unveiled on May 17, 2025, Radhika is designed to traverse the length and breadth of India, sharing culturally rich narratives and experiences with a global audience.
Radhika Subramaniam is a virtual personality fluent in both English and Tamil, a strategic choice to resonate with both urban metros and regional markets, particularly the vibrant Tamil-speaking diaspora. Her persona is crafted to appeal to Gen Z, portraying a relatable ‘girl-next-door meets globetrotter’ who, in her backstory, bravely left a corporate job to pursue her passion for travel and cultural exploration. Unlike her predecessor, Kavya, another AI influencer from Collective Artists Network who focuses on luxury and aspirational content for millennials, Radhika’s appeal lies in her grounded approach, highlighting local folklore, hidden cafes, street-side crafts, and small-town festivals.
Vijay Subramaniam, Founder and Group CEO of Collective Artists Network, emphasized the human-centric vision behind Radhika’s creation. “Radhika feels like someone we all know — that one friend who took the leap and actually went on the trip. She’s thoughtful, independent, and interested in the world around her. With her, we wanted to build more than just a new kind of influencer — we wanted to create someone who could tell stories with heart, and make people feel seen,” he stated.
From a technological standpoint, Radhika was developed using a combination of generative AI tools, including GPT-based large language models and diffusion models for visuals. Custom middleware was also created to enable her seamless switching between languages and to ensure her responses are culturally contextualized. This advanced AI allows her to consistently create content, adapt to various campaigns, and be customized for different regions and audiences, offering a unique advantage for brands.
Sudeep Subhash, Collective Artists Network’s Chief Revenue Officer and CEO of Big Bang Social, highlighted Radhika’s commercial value: “There’s a warmth to Radhika that’s hard to fake. She’s not just spitting out trends or trying to be viral — she actually gets the context. For brands, that’s gold. You get someone who’s always on, always in sync with your voice — but also genuinely engaging for the audience. That kind of storytelling at scale is really exciting.”
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Since her launch, Radhika, whose Instagram handle is @indiawithradhika, has already garnered over 6,000 followers (as of July 1, 2025). Her content showcases her ‘travels’ to various Indian locales, including Coorg, Goa, Jaipur, and a detailed food journey from Mysuru. Based in Bengaluru, her digital presence aims to inspire and connect with audiences through authentic, heartfelt storytelling, redefining the landscape of travel influencing in India.
