TLDR: AnyMind Group has introduced ‘AnyLive’, a groundbreaking platform enabling creators to leverage AI avatars for 24/7 livestream commerce across major social media and e-commerce platforms. This innovation aims to extend creators’ reach beyond traditional limitations, tapping into the rapidly growing Asia-Pacific live commerce and creator economies. The platform supports multiple languages and includes features like AI-generated scripts and performance analytics.
Singapore – AnyMind Group, a technology company specializing in commerce enablement, has officially unveiled ‘AnyLive for Creators,’ a pioneering platform designed to integrate artificial intelligence (AI) avatars into the burgeoning livestream commerce sector. Launched on August 21, 2025, the platform empowers influencers and brands to host continuous livestreams, significantly expanding their reach and revenue potential in the digital marketplace.
‘AnyLive’ facilitates round-the-clock livestreaming capabilities on prominent platforms such as YouTube, TikTok, and Facebook, utilizing sophisticated digital avatars. These AI-powered hosts are equipped to operate in eight key languages, including English, Mandarin, Bahasa Indonesia, Bahasa Melayu, Thai, Vietnamese, Tagalog, and Japanese, addressing the diverse linguistic landscape of the Asia-Pacific region.
Akinori Kubo, Managing Director of Global E-commerce at AnyMind Group, emphasized the transformative potential of the new platform, stating, “We’re opening up a new dimension for creators by extending their influence beyond time and effort, and giving brands access to a new channel for live commerce.” This strategic move is poised to capitalize on the robust growth projections for the region, with the Asia-Pacific live commerce market anticipated to reach an impressive US$77 billion by 2030, and the creator economy expected to exceed US$75 billion by 2032.
Malaysian content creator Bella Khann, boasting over 2.6 million followers across TikTok and YouTube, has been announced as the first influencer to join the ‘AnyLive’ program. Her AI avatar is set to make its debut on her secondary TikTok account, which commands a substantial following of over 500,000. AnyMind Group is actively engaged in discussions with additional creators across Southeast Asia and East Asia to broaden the platform’s adoption.
Beyond its core AI avatar functionality, ‘AnyLive’ incorporates advanced analytics tools, allowing creators to meticulously compare the performance metrics of avatar-led livestreams against those hosted by human presenters. The platform also features AI-generated scripts, designed to optimize engagement and sales outcomes. Furthermore, the system leverages large-language models to generate real-time, automated responses to viewer comments and questions, enhancing interactive experiences.
AnyLive integrates seamlessly with major e-commerce platforms including Amazon, Shopee, Lazada, AliExpress, and social media giants like Instagram and X, enabling simultaneous broadcasts across multiple channels. This broad compatibility ensures brands can maximize their audience reach. As of June 2025, AnyMind Group reported supporting over 2,300 creators in the Asia-Pacific region through various services, including monetization, content production, and brand partnerships.
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Early pilot projects have demonstrated the platform’s efficiency. For instance, a test conducted for Evian in Thailand showed a remarkable 90% reduction in live commerce costs and a 3.5X uplift in sales over nine weeks. In this particular test, while human hosts covered 45 hours during peak viewership, the AI avatar managed an extensive 820 hours of streaming, highlighting the scalability and cost-effectiveness of AI-driven live commerce.
