TLDR: Maui TechOhana is set to host Maui native and marketing expert Jennifer Apy for two free events in July 2025: a presentation on July 9 focusing on successful marketing strategies for Fortune 500 brands and a hands-on workshop on July 10 dedicated to leveraging AI for business growth. Both events, organized by the Maui Economic Development Board, aim to provide entrepreneurs and business leaders with actionable insights into modern marketing and artificial intelligence.
Maui TechOhana, an initiative supported by the Maui Economic Development Board (MEDB) and the County of Maui, is gearing up to host a significant dual-event series featuring acclaimed marketing powerhouse and Maui native, Jennifer Apy. The events, scheduled for July 9 and July 10, 2025, at the Malcolm Center in Kīhei, are designed to equip entrepreneurs, business leaders, and consumers with cutting-edge insights into marketing strategies and the transformative power of artificial intelligence.
Jennifer Apy, a distinguished alumna of Baldwin High School, Brown University (BA Computer Science), and Stanford Graduate School of Business, brings a wealth of experience to the forefront. As a seasoned marketer, entrepreneur, and a partner with Chief Outsiders, the largest fractional executive firm for marketing and sales, Apy has a proven track record of driving significant marketing successes for Fortune 500 brands, including industry giants like Mattel, Adobe, and Intuit.
The first event, a presentation titled ‘Stories from the Marketing Battlefield: Wins and How We Earned Our Stripes,’ will take place on Tuesday, July 9, from 5 to 6:30 p.m. Apy will delve into real-world strategies and creative approaches that have led to substantial market victories. Attendees can expect to learn about diverse tactics ranging from emotion-driven advertising and viral moments to smart content strategies and innovative applications of generative AI. Apy will dissect what worked, why it worked, and why these strategies resonated with audiences. Emphasizing the competitive landscape, Apy states, ‘To win the customer, you have to have a right to win. In today’s hyper-competitive, super ‘noisy’ market landscape, success in marketing isn’t just about being clever — you must earn the right to win.’ This session is also available online for broader accessibility.
Following the presentation, Apy will lead a hands-on workshop on Wednesday, July 10, titled ‘Unlock AI for Your Business: Hands-On Workshop for Growth, Sales & Productivity.’ This practical session is tailored for business owners, marketers, salespeople, administrators, and anyone interested in integrating AI into their operations. The workshop will explore how AI is revolutionizing various business functions, including marketing, sales, customer service, and operations. Participants will gain direct experience with powerful, often free, AI tools that can significantly boost productivity, enhance customer experiences, and drive growth.
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Both events are free to attend, but registration is required. The Maui TechOhana series continues its mission to foster collaboration and provide valuable learning opportunities for the local business community, ensuring Maui’s entrepreneurs remain at the forefront of technological and strategic advancements.
