TLDR: Shinhan Card CEO Park Chang-hoon has underscored AI-driven innovation as a pivotal strategy for the company’s future growth, emphasizing its role in enhancing competitiveness and discovering new business opportunities. This focus was highlighted during the company’s second-half 2025 business strategy meeting, where the potential of AI agents was a key discussion point.
Shinhan Card is charting a course for future expansion with a strong emphasis on artificial intelligence (AI) and data-driven strategies, as articulated by CEO Park Chang-hoon. During the company’s business strategy meeting for the second half of 2025, held on July 4th, Park Chang-hoon stressed the critical need for innovation through the active utilization of AI technology to secure future growth engines and maintain a competitive edge. The meeting, attended by executives and department heads, included a special lecture on AI Agents, exploring their potential for new innovations and differentiated competitive advantages.
Park’s vision for Shinhan Card centers on ‘change’ and ‘innovation,’ themes he has consistently highlighted since his inaugural speech. He has previously acknowledged ‘signals of a crisis’ within the industry, underscoring the necessity for ‘bold investments in new growth drivers.’ Park famously stated that ‘change is the cost of survival for the future,’ advocating for new strategies to elevate the company’s market position, particularly in the payment method sector.
The company’s commitment to data-driven growth is evident in its robust data business. In 2024, Shinhan Card launched its ‘Data Sea’ platform, leveraging big data and analytical expertise for commercial area analysis and market monitoring. The platform collects an impressive average of 350 million data points per month. Park, a proponent of quantitative analysis, believes that securing quantitative innovation is fundamental to achieving qualitative advancements.
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Specific AI initiatives are already in motion, such as the ‘AI 5025 Project,’ which aims to deploy AI counselors to enhance the quality of customer service. Furthermore, AI is expected to significantly boost sales efficiency by automating tasks like reporting payment details, handling inquiries about missing credit cards, and conducting credit reviews for card applicants. Beyond AI, Shinhan Card’s ‘SOL Travel Service,’ launched in 2024, continues to gain traction, reflecting a recovery in travel-related demand to pre-COVID-19 levels and contributing to the enhancement of the company’s brand value.
