TLDR: Forethought, a leader in agentic AI for customer experience, has announced the availability of its AI-native platform for enterprise customer support within the newly launched AI Agents and Tools category of AWS Marketplace. This integration aims to streamline the discovery, purchase, and deployment of AI agent solutions for AWS customers, accelerating AI innovation in customer experience.
SAN FRANCISCO – Forethought, a prominent innovator in agentic artificial intelligence for customer experience, has officially announced the inclusion of its AI-native platform for enterprise customer support in the new AI Agents and Tools category of AWS Marketplace. This strategic move, effective August 7, 2025, empowers Amazon Web Services (AWS) customers to effortlessly discover, acquire, and deploy Forethought’s advanced AI agent solutions directly from their AWS accounts, significantly accelerating the development and implementation of agentic workflows.
Forethought specializes in deploying AI agents across a multitude of channels, including chat, email, voice, and SMS. Its platform extends intelligence and automation across various enterprise functions such as customer service, sales, marketing, and account management, aiming to enhance the entire customer experience lifecycle. The company’s solutions are built natively on AWS, ensuring high levels of performance, security, and scalability for its clientele.
Sami Ghoche, co-founder and CEO of Forethought, emphasized the benefits of this integration, stating, “By offering Forethought in AWS Marketplace, we’re providing customers with a streamlined way to access our agentic CX platform, helping them buy and deploy agent solutions faster and more efficiently.” Ghoche further highlighted the real-world impact, noting, “Our customers across SaaS and tech, e-commerce and retail, fintech and healthcare are already using these capabilities to support more than a billion monthly customer interactions, demonstrating the real-world value of agentic CX.”
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The availability in AWS Marketplace is expected to considerably shorten the procurement process for customers, reducing the time typically spent on vendor evaluations and complex negotiations. With centralized purchasing through AWS accounts, organizations can maintain robust visibility and control over licensing, payments, and access. Forethought’s offerings include the industry’s first multi-agent, omnichannel AI, powered by a proprietary agentic reasoning engine, which supports multi-channel interactions, including voice. These capabilities are designed to help businesses reduce operational costs and accelerate resolution times, fundamentally transforming customer engagement.
