TLDR: Sundae Bar Plc, a leading marketplace for AI agents, has announced the appointment of Damian Player, a prominent AI agent influencer, as its new Chief Agent Officer (CAO). Effective August 5, 2025, Player will focus on enhancing community growth, agent development, and market positioning, aiming to address the ‘discovery problem’ in the burgeoning AI agent economy.
LONDON – Sundae Bar Plc (AIM:SBAR), a pioneering marketplace dedicated to artificial intelligence agents, has officially announced the strategic appointment of Damian Player as its Chief Agent Officer (CAO). The appointment, effective Tuesday, August 5, 2025, marks a significant move for the company as it seeks to solidify its position in the rapidly evolving AI agent ecosystem.
Damian Player brings a wealth of experience and a substantial following within the AI agent community, boasting over 20,000 followers on Twitter/X and having founded Agent Integrator. In his newly established role, Player will be instrumental in driving Sundae Bar’s community growth initiatives, overseeing the development of new AI agents, and refining the company’s market positioning. His responsibilities will also include bolstering Sundae Bar’s social media presence, fostering the creation of bespoke AI agents, and leveraging his extensive network to attract high-quality solutions to the platform. A key objective for Player will be to further establish Sundae Bar as the premier marketplace for AI agent commerce.
Jill Kenney, CEO of Sundae Bar, commented on the appointment, stating, “Damian’s appointment as Chief Agent Officer represents a strategic investment in authentic leadership within the AI agent community.” This highlights the company’s commitment to integrating influential figures who deeply understand the nuances of the AI agent landscape.
Player expressed his enthusiasm for the new role, remarking, “I’m excited to join Sundae Bar at this pivotal moment in AI agent market development. The platform addresses a critical gap I’ve experienced firsthand – while everyone’s building agents, the AI agent economy has a massive discovery problem.” He further emphasized the growing adoption of AI agents, noting that an estimated 43% of enterprises are integrating these advanced AI tools this year.
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Sundae Bar currently operates a beta marketplace designed to tackle the very discovery challenges Player highlighted. The company is publicly listed on London’s Alternative Investment Market (AIM) under the ticker SBAR, positioning itself at the forefront of commercializing AI agents for enterprise use.
