TLDR: AdLift and Social Panga were among the top honorees at the fifth annual AgencyCon Indian Agency Awards, securing a combined 11 metals. Social Panga and SW Network jointly received the gold for Digital Agency of the Year, with AdLift taking silver. AdLift also earned gold for Specialist Agency of the Year in Performance, while Social Panga secured gold for Social Media Agency of the Year. The awards recognized 55 winners across 31 sub-categories, highlighting innovation in the Indian advertising and marketing industry.
The Indian advertising and marketing landscape celebrated its brightest stars at the fifth edition of Social Samosa’s flagship event, AgencyCon 2025, where AdLift and Social Panga emerged as significant winners. The prestigious awards ceremony, held on August 1, 2025, saw a total of 55 winners crowned, receiving 40 Gold and 15 Silver medals across various categories.
AdLift showcased a strong performance, securing an impressive six metals, including a silver for Digital Agency of the Year, a gold for Specialist Agency of the Year in Performance. Social Panga also had a remarkable night, taking home five metals, notably a gold for Digital Agency of the Year alongside SW Network, and a gold for Social Media Agency of the Year. Story Digital received the silver in the Social Media Agency of the Year category.
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The event recognized a diverse range of talent across 31 sub-categories. Other notable winners included HAWK (Gozoop Group) and Mad Influence for Disruptive Agency of the Year, and Clout PocketAces for Thriving Agency Culture. Significantly, ARtmetech was honored as the Specialist Agency of the Year for AI, indicating the growing integration and recognition of artificial intelligence within the advertising sector. The awards underscored the industry’s commitment to innovation and results-driven strategies.
