TLDR: Small and medium-sized businesses are increasingly integrating artificial intelligence into their video marketing efforts, with 38% already leveraging AI to create engaging content. This trend is driven by video’s dominance in global internet traffic, and experts emphasize combining AI-enhanced production with authentic human storytelling.
In the dynamic digital landscape of 2025, video content has solidified its position as the dominant form of online traffic, accounting for nearly 82% of global internet activity. Short-form vertical videos, in particular, are proving highly effective, generating 2.5 times more engagement than their longer counterparts. Recognizing this shift, a significant portion of small and medium-sized businesses (SMBs), specifically 38%, are now actively utilizing artificial intelligence to power their video marketing initiatives. This integration aims to facilitate faster and more authentic storytelling.
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Dzmitry Zhauniarkevich, a prominent Belarusian video producer and digital marketing specialist, highlights the strategic advantage of combining genuine human connection with AI-enhanced production. He notes that AI tools are streamlining the content creation and editing processes, thereby lowering the barrier to entry for businesses looking to produce high-quality video. Despite the advancements in technology, Zhauniarkevich underscores that the essence of human connection remains irreplaceable in effective communication. His extensive portfolio, which includes collaborations with real estate developers, national sports events, and tech companies, demonstrates the successful application of creative storytelling alongside strategic digital approaches. As a jury member for the ECDMA Global Awards 2024/2025, Zhauniarkevich observes a notable opportunity in the U.S. market, where many brands could benefit from more personalized and current storytelling. He posits that the future of digital marketing lies in the synergy of authentic narratives and intelligent, targeted promotion.
