TLDR: Forrester has announced the full agenda for its B2B Summit EMEA 2025, scheduled for October 6-8, 2025, in London and online. The summit will equip B2B leaders with strategies to navigate evolving buyer demands, leverage AI, and drive revenue transformation. Key themes include the impact of generative AI on buying networks and go-to-market strategies, and adapting to a new B2B sales supercycle driven by AI and digitization.
Forrester (Nasdaq: FORR) has officially released the complete conference agenda for its highly anticipated B2B Summit EMEA 2025. The event, set to take place both in London and digitally from October 6-8, 2025, aims to provide B2B marketing and sales leaders with critical insights and actionable strategies to thrive in a rapidly changing business landscape.
The summit’s core focus revolves around addressing shifting buyer demands, harnessing the power of artificial intelligence (AI), and accelerating revenue transformation. B2B leaders are currently navigating a pivotal period marked by dynamic buyer behaviors, the increasing influence of AI, economic uncertainties, and evolving global regulations. The B2B Summit EMEA 2025 is designed to help these leaders adapt their marketing, sales, and customer success strategies to effectively respond to these challenges.
A significant emphasis of the event will be on aligning cross-functional teams around customer needs, exploring the profound impact of generative AI on go-to-market strategies, and showcasing innovative approaches that are redefining the buying experience.
Noteworthy keynotes on the agenda include:
‘Introducing Buying Networks: Your Buyers’ New Reality’: This session will delve into how generative AI and new information sources are fundamentally reshaping the B2B buying process. It will explore how these tools are increasing decision-making speed and influencing larger buying groups, while also providing strategies to address growing buyer dissatisfaction and complexity.
‘Activate An Adaptive Growth Strategy’: This keynote will reveal how to construct a successful B2B growth strategy that fosters a continuous pattern of growth.
‘The Dawn Of A New B2B Sales Supercycle’: This session will highlight a new sales supercycle propelled by AI, digitization, and evolving ecosystems, outlining new priorities for B2B teams to flourish in a transforming market.
‘Turn GenAI Possibility Into Reality’: Leaders will learn how to prepare their organizations to fully leverage the potential of generative AI and establish a robust foundation for future AI advancements and scalability.
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In addition to the insightful keynotes and breakout sessions, Forrester will also host the B2B Return On Integration Honours and B2B Programmes Of The Year Awards. These awards will recognize organizations that have demonstrated outstanding achievements in marketing and sales functions, significantly contributing to revenue growth. The summit promises to be a crucial event for B2B professionals seeking to build trust, foster innovation, and achieve sustainable revenue growth in a complex and AI-driven environment.
