TLDR: The first-ever NYFAi Awards, a collaboration between the New York Festivals Advertising Awards and Lightricks LTX Studio, has honored creative agencies for their innovative use of artificial intelligence in advertising. CYLNDR Studios, Clutch, and Code and Theory took home the top prizes for their campaigns created for non-profit organizations.
The New York Festivals Advertising Awards (NYFA), in partnership with Lightricks’ LTX Studio, has announced the winners of the inaugural NYFAi competition. This new award celebrates the fusion of human creativity and artificial intelligence in advertising. The competition saw seven agencies create 30-60 second video spots for non-profits and startups using the LTX Studio’s generative AI platform. The work was judged by the 2025 NYFA Executive Jury. The Gold award was presented to CYLNDR Studios for their campaign “Closer Than You Think,” created for The Duke Lemur Center. The Silver award went to Clutch for their work “Expansive Pad” for the organization Helping Women Period. Code and Theory received the Bronze award for their campaign “Find Your Feet” for New York Scores.
Shani Mandel-Laufer, VP, strategy and business development at Lightricks, said, “NYFAi is more than a competition, it’s a window into the evolving landscape of creativity. By fusing the instinct and imagination of world-class creatives with the powerful capabilities of LTX Studio, we’re demonstrating that AI can be a true storytelling partner-from the first spark of an idea to the final frame.”
Scott Rose, President of New York Festivals, also commented, “We’re thrilled to see how these talented teams, inspired by the creative brief and empowered by the AI platform, rose to the challenge and delivered standout work at the forefront of AI-powered creativity.”
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As the Gold winner, CYLNDR Studios will receive 50 enterprise-level LTX Studio seats for one year. Sylvain Tron, managing director of CYLNDR Studios, expressed his excitement, stating, “It’s an honour to take home Gold for the inaugural NYFAi competition and be recognised amongst other esteemed industry leaders. This win not only speaks volumes to the forward-thinking team we’ve assembled at CYLNDR Studios but also the ways in which technology and AI are pushing the industry forward for good, like we were able to do with our Gold-winning work for The Duke Lemur Center.”
