TLDR: Airship has introduced a suite of task-specialized AI agents designed to automate and optimize the entire customer journey. These agents work across apps, websites, and various channels to create, test, and personalize customer experiences, aiming to increase efficiency and drive business growth. The new AI agents are designed to be brand-safe, keeping humans in the loop while adhering to brand guidelines and accessibility standards.
SAN FRANCISCO – Airship, a leader in cross-channel customer experience, has announced the launch of Airship AI Agents, a set of intelligent, task-specialized agents that automate the creation, testing, and optimization of customer experiences. These agents are designed to work across various platforms, including apps and websites, to deliver personalized and high-impact interactions.
The new AI agents can operate independently or collaboratively to achieve specific business goals, effectively closing the gap between testing, learning, and action at an unprecedented speed and scale. This allows brands to move beyond manual creation and analysis, enabling them to keep pace with their customers’ expectations.
Mike Herrick, CTO at Airship, stated, “For too long, teams have been stuck in a cycle of manual creation and analysis that prevents them from moving at the speed of their customers. They need a system that not only creates experiences, but continuously optimizes them toward specific goals. Our AI Agents are the natural evolution of our no-code platform, automating the entire creation-to-optimization process that we first enabled teams to accomplish without developer support.”
The suite of AI agents includes:
The Scene AI Agent: This agent acts as an instant creator, transforming simple prompts or existing images into fully-branded, interactive experiences such as onboarding flows, activation sequences, and surveys.
The Experimentation AI Agent: Functioning as a tireless analyst, this agent recommends and runs complex multivariate tests on app or web experiences and cross-channel messages to continuously optimize for specific business goals.
The Recommendation AI Agent: This agent serves as a strategist, providing prescriptive next-best actions to turn complex performance data into easily implementable suggestions.
The Accessibility AI Agent: Acting as a compliance guardian, this agent proactively generates elements to ensure that experiences meet accessibility requirements, including the new EU Accessibility Act.
Underpinning these agents is the Airship Brand Hub, which ensures that all AI-generated content aligns with a brand’s unique voice, tone, and visual identity. This feature addresses the challenge of maintaining brand integrity while scaling content creation.
A report from Forrester Research, Inc. on April 1, 2025, noted the importance of such technology: “Using AI agents to generate contextual insights and action them in a role- and scenario-relevant way will supercharge insights-driven marketing and sales by enabling differentiated interactions based on relevance, responsiveness, and value, not quantity or scale. AI agents must be able to continuously learn about your business and customers using quality first-party data … human oversight is needed now more than ever to help AI agents learn about the business and its customers to best guide and use their goal-oriented behaviors.”
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Airship’s AI-powered, no-code platform is designed for marketing, product, and growth teams to create and orchestrate hyper-personalized experiences across various channels, including apps, websites, email, SMS, and mobile wallets. The company is trusted by leading brands such as Alaska Airlines, BBC, and The Home Depot.
