TLDR: Meltwater, a global leader in media and consumer intelligence, has significantly expanded its AI Hub in Hyderabad, India, to a new 14,000 sq. ft. facility. This expansion, occurring less than a year after its establishment, aims to triple the R&D team from 60 to 150 engineers by the end of 2026. The Hyderabad team is crucial for developing next-generation AI capabilities, including MIRA (Meltwater’s AI Teammate) and advanced multilingual NLP models, reinforcing India’s role in Meltwater’s global R&D strategy.
Meltwater, a prominent global provider of media, social, and consumer intelligence, has announced a significant expansion of its Artificial Intelligence (AI) Hub in Hyderabad, India. The company has moved its operations into a new 14,000 sq. ft. facility located in Hi-Tech City, less than a year after the initial establishment of its AI center in the vibrant Indian technology hub. This strategic move highlights Meltwater’s intensified investment in AI innovation and solidifies Hyderabad’s growing reputation as a leading technology ecosystem in India.
The newly expanded facility currently accommodates a 60-member Research and Development (R&D) team. Meltwater has ambitious plans to scale this team to 150 engineers by the close of 2026, demonstrating a commitment to fostering local talent and accelerating AI development. The company has actively recruited top engineering professionals from esteemed Indian institutions such as IIT Hyderabad, BITS Pilani Hyderabad, and IIIT Hyderabad. Furthermore, Meltwater intends to broaden its university outreach through campus recruitment drives scheduled from October to December 2025, targeting institutions like IISc Bangalore and IIIT Bangalore.
The Hyderabad center has rapidly become an indispensable component of Meltwater’s global R&D framework, spearheading the development of groundbreaking AI capabilities across its entire product suite. A notable innovation spearheaded by the India team is MIRA (Meltwater’s AI Teammate). MIRA is an intelligent AI assistant that integrates agentic and generative AI technologies to provide immediate insights through a conversational interface. This assistant is designed to streamline complex workflows, including brand monitoring, competitive intelligence, and the generation of news briefings.
In addition to MIRA, the Hyderabad team has developed sophisticated multilingual Named Entity Recognition (NER) models and natural language processing (NLP) systems capable of analyzing content in over 200 languages. They have also created fully automated Brand Performance Reports, which convert raw data into actionable intelligence, thereby enhancing value, insight, and productivity for Meltwater’s global customer base.
Aditya Jami, Chief Technology Officer at Meltwater, emphasized the rapid integration and impact of the Hyderabad office, stating, “In just nine months, the Hyderabad office has become integral to Meltwater’s global innovation engine. The team here has developed critical AI capabilities redefining how global enterprises consume and act on insights. Hyderabad’s robust academic ecosystem, vibrant AI community, and support from industry networks have created an ideal environment for innovation at scale. We’re proud to contribute to the city’s growing reputation as a global hub for AI excellence.”
Beyond its R&D achievements, Meltwater has also fortified its commercial presence in India. The company serves a diverse portfolio of leading organizations, including the Reserve Bank of India, Air India, Tata Group, Amazon India, ITC, and Adfactors, providing them with advanced media, social, and consumer intelligence solutions specifically adapted to the nuances of the local market. Meltwater maintains active engagement within India’s technology ecosystem, with its leadership participating in key industry bodies such as NASSCOM and T-AIM, and collaborating with the Department of Information Technology, Electronics & Communications.
Dhruv Gupta, Senior Director of Engineering & General Manager for Meltwater India, highlighted the strategic importance of this expansion: “With this new facility, we’re positioning Meltwater India as a key pillar in our global R&D strategy, bridging local expertise with global innovation. Hyderabad plays a pivotal role as an innovation hub for Meltwater, driving some of our most impactful AI-led developments. This expansion strengthens that commitment, bringing our global ambitions closer to India’s world-class talent ecosystem. It embodies our core philosophy—think globally, act locally—pairing world-class products and global reach with top talent in local markets to deliver greater value to our customers.”
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Meltwater’s extensive operations involve analyzing approximately one billion pieces of content daily from various sources, including news, social media, and digital platforms. This vast amount of data is then transformed into strategic insights for its 27,000 customers worldwide.
