TLDR: Gregory FCA, a leading financial communications firm, announced its first ‘Top 10 AI Visibility Leaders’ at Money 20/20 in Las Vegas on October 27, 2025. This ranking identifies fintech companies with the highest visibility across major AI search engines like ChatGPT, Gemini, Claude, Perplexity, and Copilot, highlighting the critical shift from traditional SEO to AI search optimization.
LAS VEGAS – On October 27, 2025, Gregory FCA, a prominent financial communications firm, unveiled its inaugural ‘Top 10 AI Visibility Leaders’ at the Money 20/20 conference in Las Vegas. This groundbreaking ranking aims to identify the fintech companies that are most frequently mentioned and visible across leading AI search engines, including ChatGPT, Gemini, Claude, Perplexity, and Copilot. The initiative underscores a significant paradigm shift in how brands are discovered by potential clients.
Kyle W. Kempf, Senior Vice President and Head of Fintech at Gregory FCA, emphasized the urgency of this new landscape, stating, “As discovery shifts from traditional search to AI engines such as ChatGPT, Gemini, Claude, Perplexity, and Copilot, fintech brands face a new reality: If you’re invisible in AI search, you’re invisible to prospects.” This sentiment highlights the increasing importance for financial services firms to adapt their digital strategies to ensure relevance in AI-driven information retrieval.
The ‘Gregory FCA Top 10 AI Visibility Leaders’ rankings are powered by the firm’s proprietary ‘Gregory Influence Engine,’ which was initially launched on October 8, 2025. This platform is touted as the first AI search monitoring and optimization tool specifically designed for the financial services industry. Greg Matusky, Founder and CEO of Gregory FCA, noted, “Marketers have a new scoreboard. AI-driven visitors are 4.4x more valuable than traditional organic visitors, and by mapping the prompts that matter and the sources that engines trust, we turn AI uncertainty into a repeatable strategy for visibility.”
The necessity for AI search visibility is supported by compelling data: approximately 60% of U.S. adults now utilize AI to search for information. Furthermore, AI referrals to the top 1,000 websites have seen a staggering 357% surge in the past year. These AI-driven referrals are not only growing in volume but also demonstrate significantly higher conversion rates compared to traditional Google searches (e.g., ChatGPT at ~15.9%, Perplexity at 10.5%, Claude at 5%, Gemini at 3%, versus Google’s 1.8%).
The Gregory Influence Engine combines AI monitoring with Gregory FCA’s 35 years of expertise in brand strategy, financial communications, and media relations. Its key features include prompt mapping to identify relevant AI queries, daily tracking of cited sources, expert analysis to interpret shifts in search visibility, and continuous optimization of campaigns.
The inaugural rankings span seven key fintech sectors. The top three leaders in each category are:
Banktech: 1. Temenos, 2. Mambu, 3. Finastra
Digital Assets: 1. Coinbase, 2. Fireblocks, 3. BitGo
Insurtech: 1. Lemonade, 2. Next Insurance, 3. Root Insurance
Neo banks: 1. Chime, 2. Revolut, 3. SoFi
Paytech: 1. Stripe, 2. Adyen, 3. PayPal
Personal Finance Tech: 1. Rocket Money, 2. SoFi, 3. Empower
Wealthtech: 1. Addepar, 2. Betterment, 3. Wealthfront
Also Read:
- Tech Savy Crew Leads AI SEO Revolution, Achieving Top Rankings Across Google and Emerging AI Platforms
- Navigating AI’s Financial Counsel: Experts Warn Against ChatGPT’s Advice
This new ranking provides financial firms with crucial insights into their standing in the evolving landscape of AI-driven discovery, emphasizing that visibility in AI search is becoming paramount for attracting new prospects.
