TLDR: Aditya Birla Capital Limited (ABCL) has launched an enhanced AI-powered omnichannel Direct-to-Consumer (D2C) platform, ‘ABCD’, at the Global Fintech Fest 2025. This initiative is part of the company’s accelerated AI-first strategy, aiming to deliver hyper-personalized and seamless customer experiences while driving scalable business impact through various Gen AI Assist tools.
Chennai, October 25, 2025 – Aditya Birla Capital Limited (ABCL), a prominent diversified financial services company in India, today announced the launch of its significantly upgraded AI-powered omnichannel Direct-to-Consumer (D2C) platform, ‘ABCD’. The unveiling took place at the prestigious Global Fintech Fest 2025, marking a pivotal step in ABCL’s commitment to an AI-first strategy aimed at simplifying finance and providing intelligent, seamless, and highly personalized customer experiences across all touchpoints.
Aditya Birla Capital has been an early adopter of artificial intelligence, establishing an enterprise-wide Gen AI Centre of Excellence in 2023. This center was tasked with developing scalable AI applications across its diverse business segments, focusing on enhancing customer experience, boosting operational capacity, and optimizing costs. In a remarkable period of just 18 months, the company has successfully deployed over 22 live Generative AI (Gen AI) use-cases, rapidly scaling these innovations to foster growth, improve productivity, deepen engagement, and elevate overall customer satisfaction.
Commenting on the strategic direction, a company spokesperson stated, “Through our AI-first strategy, we are reimagining customer journeys, innovating product offerings, automating underwriting, and enhancing service delivery to boost productivity, reduce costs, and scale efficiently. These efforts are helping us to deliver seamless customer experiences and unlock sustainable, long-term growth across our businesses.”
The new platform integrates a suite of Gen AI Assist tools designed to drive scalable business impact across the organization. These include:
Sales Assist: Provides AI-based training, role-play simulations, and instant product support to sales teams, significantly enhancing their productivity.
Service Assist: Empowers contact center agents with AI-driven insights to handle customer queries more effectively and generate scripts for faster request processing, leading to improved customer satisfaction.
Audit Assist & Marketing Assist: Automate audit and marketing workflows, thereby reducing turnaround times and increasing efficiency in these critical functions.
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These innovations underscore Aditya Birla Capital’s dedication to leveraging cutting-edge AI technology to transform its financial services offerings and solidify its position as a leader in digital financial solutions.
