TLDR: Sensor Tower, a prominent market intelligence firm, has secured a strategic investment from South Korean investment banking firm Shinhan Securities. The funding is earmarked to accelerate product innovation, particularly in web and generative AI (Gen AI) datasets, enhancing the company’s digital intelligence capabilities and expanding its insights into AI’s impact across the digital economy.
SAN FRANCISCO – October 24, 2025 – Sensor Tower, a leading global provider of competitive intelligence across the digital economy, today announced it has secured a strategic investment from Shinhan Securities, a major South Korean investment banking firm and part of Shinhan Financial Group. This significant capital injection is set to fuel Sensor Tower’s ambitious plans for product innovation, with a strong focus on advancing its generative AI (Gen AI) insights capabilities and expanding its web datasets.
Oliver Yeh, CEO of Sensor Tower, expressed enthusiasm for the new partnership, stating, “Sensor Tower is excited to partner with Shinhan Securities as we continue our quest to provide top brands, agencies, gaming publishers, and investors with the most actionable insights across the digital ecosystem.” Yeh further emphasized the strategic importance of this investment: “This investment allows us to deepen our leadership in Generative AI insights, including expanding our visibility into how AI is impacting every corner of the digital economy. By integrating cutting-edge AI technologies directly into our platform, we’re empowering customers to unlock richer insights and maximize the value of our market-leading intelligence on the world’s digital landscape.”
Damian Kang, global equity team lead at Shinhan Securities, echoed this sentiment, highlighting Sensor Tower’s pivotal role in the evolving digital landscape. “We are pleased to partner with Sensor Tower, a company at the forefront of digital intelligence and analytics,” Kang commented. “Our investment underscores Shinhan’s commitment to supporting category-defining technology companies that are driving digital transformation worldwide. Especially in the era of AI and digital transformation, the value of data is increasing, and this value is defined by depth, timeliness and usability of data in connection to user’s decision making. We believe Sensor Tower’s unique data capabilities and global reach position it as a long-term leader in this space.”
Sensor Tower has demonstrated robust growth, reporting a compound annual revenue growth rate of 60% over the past five years, alongside maintaining best-in-class profitability. The company serves over 2,500 enterprise customers globally, including industry giants like Microsoft, P&G, Tencent, and UBS, providing essential intelligence on consumer engagement, performance, and advertising across mobile, desktop, web, and PC/console gaming platforms.
This strategic investment builds on Sensor Tower’s recent momentum, which includes several key acquisitions. In 2024, the company acquired market intelligence platform data.ai (formerly App Annie), and earlier in 2025, it expanded its gaming coverage through the acquisitions of Video Game Insights (VGI) and Playliner. These moves have significantly strengthened its data offerings for PC, console, and live-ops performance tracking. Additionally, Sensor Tower launched Web Insights, providing actionable data on desktop and mobile web traffic and user behavior derived from its first-party panel data.
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Looking ahead, Sensor Tower forecasts continued growth and innovation in the digital ecosystem. The firm projects that consumers will spend 4.3 trillion hours on mobile apps in 2025, with global in-app purchases expected to exceed $160 billion. Notably, the rapid adoption of generative AI chatbots, such as ChatGPT and Gemini, is anticipated to drive non-gaming app spending to surpass gaming app spending for the first time. Shinhan Securities joins existing investors Riverwood Capital, Paramark Ventures, and Bain Capital Credit in supporting Sensor Tower’s strategic vision and growth trajectory.
