TLDR: 10Web has launched a new WordPress plugin that integrates a fully white-labeled AI website builder directly into hosting stacks. This solution allows users to create complete, mobile-optimized WordPress websites in minutes using generative AI from OpenAI, Gemini, and Anthropic, streamlining the website creation process and offering a “describe and build” experience. The company anticipates this will boost ARPU and reduce churn for hosting providers.
10Web, a prominent website builder platform, has announced a significant advancement for WordPress users and hosting providers with the launch of its fully white-labeled AI website builder solution. This innovative offering comes in the form of a WordPress plugin, enabling users to leverage generative artificial intelligence (GenAI) to create comprehensive, mobile-optimized WordPress websites directly within their existing hosting environments.
The new plugin aims to revolutionize the website creation process by allowing users to build a complete site in minutes through a simple chat interface. A key feature is its white-label capability, meaning the website builder’s branding will not appear on the final site, offering a seamless experience for hosting companies and their clients. This eliminates the need for third-party website builders or external AI tools, consolidating the entire process within WordPress.
According to 10Web, the solution is powered by its proprietary AI technology, which integrates advanced models from industry leaders such as OpenAI, Gemini, and Anthropic. This multi-model approach ensures robust and versatile AI capabilities for generating website content and structure based on a simple business description provided by the user.
Arto Minasyan, Founder and CEO of 10Web, highlighted the strategic importance of this development for hosting providers. “Hosting companies have been stuck selling blank WordPress installs,” Minasyan stated. “With this solution, they can launch fully functional websites under their own brand in seconds. It’s the simplest way to deliver real customer value, without changing how they host or deploy WordPress.”
10Web anticipates that this new offering will yield substantial benefits for hosting providers, including an increase in Average Revenue Per User (ARPU), a reduction in customer churn, and a strong differentiator through the promise of same-day AI website delivery. The company also claims that early tests indicated users were approximately 30% more likely to publish their sites when using this AI-driven flow compared to traditional WordPress onboarding methods, catering to the modern expectation of a “describe and build” experience.
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The plugin ensures that all generated websites are mobile-friendly and fully structured, providing a solid foundation for businesses looking to establish an online presence quickly and efficiently. This move by 10Web signifies a major step towards making advanced AI capabilities natively accessible within the WordPress ecosystem, further democratizing website development.


